About Us — Happari
Two Decades in the Water, Two Decades of Getting It Right
Happari started in 2000 with a simple problem to solve: swimwear that looked good in photos but fell apart, faded, or fit wrong the second you actually went in the water. Twenty years later, that's still the problem we're solving — we've just gotten a lot better at it.
We design and make bikinis and tankinis. That's it. We didn't branch into loungewear, athleisure, or a dozen unrelated categories along the way. Two decades of focus on one category means the fit blocks, the fabric sourcing, and the construction details are things we've refined through hundreds of seasons, not guessed at.
What 26 Years Actually Taught Us
Did you know? Most swimwear on the market is cut from a single "universal" block sized up or down — which is why so many bikinis fit differently across brands even when the size tag says the same thing. Two decades of fitting real bodies taught us that swimwear needs its own sizing logic, separate from regular apparel. It's a small detail that makes the difference between a suit you adjust all day and one you forget you're wearing.
Pro tip: Chlorine and saltwater break down cheap elastane fast. If a swimsuit's tag doesn't mention fabric composition beyond "nylon/spandex," that's usually a sign it wasn't built to hold shape after repeated wear — check for a specific fiber blend and GSM (fabric weight) before you buy.
Certified, Not Just Claimed
Anyone can put "eco-friendly" on a swing tag. We'd rather you didn't have to take our word for it. Happari holds three independent certifications:
- GOTS (Global Organic Textile Standard) — verifies the organic status of textile fibers used, from harvesting through environmentally and socially responsible manufacturing, all the way to labeling.
- OEKO-TEX Standard 100 — confirms every component of our fabric, from the outer shell to the thread, has been tested for harmful substances and is safe against skin.
- B Corp Certification — verifies we meet high standards of social and environmental performance, accountability, and transparency, assessed against our impact on workers, customers, community, and the environment — not just our profit margin.
These aren't marketing claims. They're audited standards from independent third-party bodies, and they're why we can say Happari swimwear is made responsibly instead of just saying it's "sustainable" and hoping you don't ask questions.
Now Fully Online
For most of our history, Happari built its reputation through wholesale and retail partners. In 2026, we've moved to a fully online model — which means we cut out the retail markup, we control quality at every step instead of handing it off, and you're buying directly from the people who've spent 26 years figuring out how a bikini should actually fit.
Our Promise, In Plain Terms
- Fit that's actually tested, not just sized up and down from one block
- Fabric that's verified safe and responsibly sourced — GOTS and OEKO-TEX certified, not just labeled that way
- A business held to a real standard — B Corp certified, audited on more than just sales numbers
- Two decades of doing one thing, not a swimwear line bolted onto a bigger catalog
Frequently Asked Questions
How long has Happari been in business?
Happari was founded in 2006 and has specialized exclusively in bikinis and tankinis for 26 years.
What certifications does Happari hold?
Happari is certified under GOTS (Global Organic Textile Standard), OEKO-TEX Standard 100, and is a certified B Corp.
Is Happari only available online?
Yes. As of 2026, Happari operates as a fully online swimwear brand serving customers across the US.
What makes Happari's swimwear different from other brands?
Two decades of category-specific expertise in bikini and tankini construction, combined with independently audited fabric safety, organic textile sourcing, and social/environmental accountability standards — rather than unverified sustainability claims.